Whether you’re shopping for a publishing house or interested in self-publishing, riding the marketing wave is of the utmost importance. Traditional publishing houses don’t always line up promotional activities for their authors as one might be lead to believe. This lack of promotion results in a limited perception of (potential) readers. When this occurs, authors have to step up and take initiative.
Marketing should not only take place when you finish your book. If you constantly work on promoting yourself, readers will pay way more attention to your book when you release it. For example, the writing process itself might be the best marketing strategy. People being able to witness an origination process establish an emotional commitment/relationship with a product – in that case your book.
Everyday marketing, by means of BookRix, shouldn’t be viewed as fulfilling daily duties. Make it fun! Marketing should be about sharing what’s important: your writing. Keep your finger on the BookRix community pulse! Engage with other members, join conversations, establish and build relationships. By doing so, marketing your work won’t be viewed as spamming. Instead, it will be considered effective communication.