ebook publishing

Marketing Your eBook Prior to Publishing: Why It’s Important



It might sound strange at first, but trust us. It’s a proactive step for an indie author and you’ll thank yourself for it doing down the line. If you’re a writer, chances are you’re working on a book (or several) as you read this blog. And if that’s the case, great! But in the same way you carve out time to write another chapter in your masterpiece, make sure you’re also making the time to set yourself up for success when you’re ready to publish. It’s better to be prepared. Even more so when it comes to eBook publishing and gaining eBook sales.

Know your topic. Know your audience.

Whether you’re writing about vampires, science fiction or romance it’s a good idea to thoroughly understand your topic and chosen book genre. Think about the stories you love – why do you love them? What makes them unique or different? How can you make your book stand out from the crowd? Once you’ve thought about that, you need to consider who your audience is. Who is it you’re trying to appeal to and where do they go online? Are they involved in social media? Do. Your. Research. This is a very crucial step

What’s your persona?

Recently I’ve been learning a lot about personas. Their role in work environments, in the entertainment industry, even in family dynamics – there are countless personas. And as an author, your persona will become very important. It is essential for you to determine who you and build from it. Don’t just be “Katie King who loves to write psychological thrillers” because that boring and won’t get you noticed. Instead, dig a little deeper and express yourself like this: “Katie King who loves phychological thrillers, kicks tail at Dungeons & Dragons and has a passion for photography”.  Make yourself stand out and get personal. This is also important if you decide to use a pen name. If you’re writing under an alias, you can be whoever you want to be. Just make sure YOU know who you are and stick to it.

If you build it, it will come.

Sorry for the Field of Dreams reference, but this phrase hits the nail on the head. One of the major benefits behind marketing your book before it’s published is to have an audience of people anticipating its arrival. It’s important to think ahead and have a strategy in place. The step before this involved knowing your audience. Once you know who they are, plot out how you’re going to draw them in. Videos? Podcasts? A blog? Take the time to really think this out. Be creative and think strategically.

Put your finger on the pulse of social media.

Facebook, Twitter, YouTube, Google+, Pinterest, Instagram, Goodreads, Tumblr – social media channels are endless. I don’t recommend juggling all of them, but it’s imperative to a.) Understand what each one does, and b.) Identify which channel your target audience uses most. After all, why spend your time on YouTube if the people you’re trying to reach predominantly use Twitter? Once you’ve identified the channels you intend to use, create an “author” profile for each one and personalize it using the persona you’ve chosen. For additional marketing tips and how to further utilize social media, check out our complete marketing guide here.

Be proud of your eBook self-publishing goals.  You’re taking full control of your work and carving out a name for yourself in the publishing world. It’s an exciting time! Just remember, if you ever have questions or need advice, our community is full of experienced, self published authors who enjoy offering their assistance wherever they can. Come check it out!

Ronald Reagan’s Daughter Self Publishes



Getting published by a traditional publishing house these days is tough. Ask any writer about their publishing experience and you’ll hear a variety stories with poor results. The process can induce nerves and anxiety, even for those who have a thick skin. But when you think about celebrities and the famous people of the world, it’s hard to imagine them on the receiving end of a rejection letter from a publishing house. After all, they’re popular. Don’t people want to read about them? That’s what we thought. But yesterday we learned about Patti Davis, Ronald and Nancy Reagan’s daughter, who struggled to find approval with her latest book. Although she sings her literary agents praises in interviews, she says she was unable to get a book deal for her latest book Til Human Voices Wake Us. This fictional piece focuses on a mother who falls in love with her sister-in-law while mourning the loss of her husband.

But this wasn’t Patti Davis’ first literary rodeo. She penned her first book Home Front back in 1986. Unfortunately, it was not well received. This was rumored to have been caused by her families’ political involvement. Since then she has written 8 more books. Her struggle with publishing Til Human Voices Wake Us was the motivating factor behind self publishing. “With each of my traditionally published books”, says Patti, “I felt like I was dropping off my child in a strange city, in the senseless murder district, with, ‘Hope you make it’”. Sadly, many authors are familiar with this feeling.

BookRix was created to give writers a platform to publish and distribute their work while having a sense of control. Self publishing also eliminates the waiting game many encounter with traditional publishing houses. Getting your book out there shouldn’t be that hard. And when people, even famous people, are taking control of their book, it’s really encouraging.

“There is now a boundary line in my career separating being conventionally published and self published”, Patti says. “And I’m very much at peace on this side of that boundary line.”

Good for you, Patti. Your determination is commendable!

With the weekend approaching, that means more reading time. So let’s take a moment to focus on BookRix author Stanley McQueen and his witty tales of the people within the Muddy Fork community. He has penned a variety of enjoyable eBooks on our site. Today we recommend Mail Order Bride.

Blurb:

Willie North is a successful, hardworking pig farmer, known all around Muddy Fork as a kind man and a good neighbor. However, due to his weight and looks, Willie couldn’t attract a woman, no matter how hard he tried. He was the only single man in Muddy Fork, so in an act of desperation, he pays $1000 for a mail order bride. When word spreads, the whole of Muddy Fork is at the train station to greet her. Will she turn out just as he imagined, or will he end up with a broken heart? A Muddy Fork Short Story.

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