It might sound strange at first, but trust us. It’s a proactive step for an indie author and you’ll thank yourself for it doing down the line. If you’re a writer, chances are you’re working on a book (or several) as you read this blog. And if that’s the case, great! But in the same way you carve out time to write another chapter in your masterpiece, make sure you’re also making the time to set yourself up for success when you’re ready to publish. It’s better to be prepared. Even more so when it comes to eBook publishing and gaining eBook sales.
Know your topic. Know your audience.
Whether you’re writing about vampires, science fiction or romance it’s a good idea to thoroughly understand your topic and chosen book genre. Think about the stories you love – why do you love them? What makes them unique or different? How can you make your book stand out from the crowd? Once you’ve thought about that, you need to consider who your audience is. Who is it you’re trying to appeal to and where do they go online? Are they involved in social media? Do. Your. Research. This is a very crucial step
What’s your persona?
Recently I’ve been learning a lot about personas. Their role in work environments, in the entertainment industry, even in family dynamics – there are countless personas. And as an author, your persona will become very important. It is essential for you to determine who you and build from it. Don’t just be “Katie King who loves to write psychological thrillers” because that boring and won’t get you noticed. Instead, dig a little deeper and express yourself like this: “Katie King who loves phychological thrillers, kicks tail at Dungeons & Dragons and has a passion for photography”. Make yourself stand out and get personal. This is also important if you decide to use a pen name. If you’re writing under an alias, you can be whoever you want to be. Just make sure YOU know who you are and stick to it.
If you build it, it will come.
Sorry for the Field of Dreams reference, but this phrase hits the nail on the head. One of the major benefits behind marketing your book before it’s published is to have an audience of people anticipating its arrival. It’s important to think ahead and have a strategy in place. The step before this involved knowing your audience. Once you know who they are, plot out how you’re going to draw them in. Videos? Podcasts? A blog? Take the time to really think this out. Be creative and think strategically.
Put your finger on the pulse of social media.
Facebook, Twitter, YouTube, Google+, Pinterest, Instagram, Goodreads, Tumblr – social media channels are endless. I don’t recommend juggling all of them, but it’s imperative to a.) Understand what each one does, and b.) Identify which channel your target audience uses most. After all, why spend your time on YouTube if the people you’re trying to reach predominantly use Twitter? Once you’ve identified the channels you intend to use, create an “author” profile for each one and personalize it using the persona you’ve chosen. For additional marketing tips and how to further utilize social media, check out our complete marketing guide here.
Be proud of your eBook self-publishing goals. You’re taking full control of your work and carving out a name for yourself in the publishing world. It’s an exciting time! Just remember, if you ever have questions or need advice, our community is full of experienced, self published authors who enjoy offering their assistance wherever they can. Come check it out!
For those of you who don’t already know, Goodreads is the world’s largest site for readers and book recommendations. Their mission is to help people find and share books they love. Basically, they are making reading more social and it’s working! If you’re an author who sells your books through Kobo, you’ll know just how important Goodreads is. At the moment, only people with Goodreads accounts can leave a book review at Kobo. You have to sign-in to your Goodreads account, search for the book, add it to one of your bookshelves (read, to read, currently reading), give it a star rating and then, if you want, leave a personal review about the book. This review will then automatically show up on the book’s Kobo page.
For indie authors, reviews can make or break the success of a book. Most readers find new books through word of mouth or recommendations from a friend. The great thing about Goodreads is that your friends can share their reviews and recommendations with you, or you can visit their profile to see what books they’re reading or read (and enjoyed) in the past. BookRix is similar, we add books to our favorites and add our reviews to the book info pages – then our friends can see what we think about other books on the site. Leaving a book review on BookRix is easy because all the free eBooks are already available on the site, and the self-published eBooks have accessible shop links. However, more often than not, indie books won’t be found in the Goodreads search. If a reader can’t find your book to leave a review, then other Kobo readers won’t know if anyone likes or dislikes your book. Without a review to read, they might not buy your book.
The simple thing to do is add your book to the Goodreads library. To add your book manually, here is what you do. You can visit the Goodreads Home Page, then click on the Find and add books to your shelves button which will take you to the search page. Then simply click on the Manually Add a Book button on the top right. Next, you just need to input your book info.
Here’s what you need:
1. Title and author name (*If your book is part of a series, you should add “Part One” or “Part Two” to the end of the title to alert the reader.)
2. ISBN (If you don’t know this, you can find it on the Imprint page of your BookRix book, you can also usually find it on Amazon – if not, contact our support and we’ll help you.)
3. Publisher (BookRix GmbH & Co. KG)
4. Date published (Again, if you’re not sure of the exact date, you can find it on Amazon, or on the imprint page of your BookRix book.)
5. Number of pages (If your book is a short story, just leave this part blank.)
6. Format (In this case, you would always select eBook.)
7. Edition (You only enter information here if you have published more than one edition.)
8. Description or Blurb (Just copy and paste it!)
9. Edition Language
10. Cover image (This is so important – it’s on the top right hand side and allows you to upload a jpeg from your computer. Don’t skip this step or your book won’t have a cover and we all know how important that is for potential readers.)
There is one more thing that you should know about Goodreads – it was just bought by Amazon. That’s one more major reason why your eBook should be in their library. Just because you’re an indie author, doesn’t mean you should be left behind!
*Don’t forget to sign up for the Goodreads Author Program – then you’ll be able to create a personalized profile page and promote your books.
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