How to market your eBook

How To Market Your eBook Using Cover Design

And he's not alone...
GUEST POST

Today we are featuring an article by Amber, owner and co-creator of Me, My Shelf and I blog, MMSAI Designs, and Book Nerd Tours.  Amber has a lot of great insights about the art of marketing and selling eBooks, and the eBook self-publishing world in general, so we’ve asked her here to shake some sense into you. She wants to share some wisdom, gained through years of experience with Independent Authors, hopeful that it will rub off on at least a few of you.

WHY YOUR COVER MATTERS

I’m going to tell you something that might come as a shock to you, and maybe sound even a little harsh. But it’s the truth and frankly someone needs to say it. No matter how well your book is written or how intriguing your synopsis is, no one is going to even think about buying your book if you have a poorly crafted cover.

No one is going to even think about buying your book if you have a poorly crafted cover.

I know, I know, we constantly spout the phrase ‘Don’t judge a book by its cover’ but let’s face it, when it comes to using this phrase about actual books, and not as just a vague mantra about life, everyone really does judge a book by its cover. Book Buyers. Book Readers. Book Bloggers. Book Sellers.

Think about it, it’s the books first impression. When someone is scrolling through an eBook store, what do they see? Not the synopsis, not an excerpt. They see the cover. Your cover is the difference between someone clicking on your book to see that masterfully crafted synopsis, and them scrolling past and never thinking another thought on it again. First impressions are everything and if you are not using the cover to your advantage, you have no one to blame for poor book sales but yourself.

Independent Authors have a wonderful opportunity that traditionally published authors don’t – they have 100% full control over their cover art. Do you know how many traditionally published authors would kill to have even a tiny say in their cover?
Independent authors constantly waste this opportunity by looking at their cover as a way to save money. Instead of spending a few days looking around the millions of able bodied and extremely well priced graphic designers on the internet, they blow the dust off that version of Paint Shop Pro that hasn’t been used since Madonna had her last top 40 hit, and put something together themselves.

Independent authors constantly waste this opportunity by looking at their cover as a way to save money.

These very same people who would never consider doing heart surgery because they weren’t trained as a doctor. People who wouldn’t even entertain the idea of teaching an advanced English class because they do not possess an English degree. These very same people are more than willing to jump into the shoes of a Graphic Designer without batting an eyelash and think they can do that job, maybe not as well, but well enough. In any job, “well enough” is never a good option and it never works.

Not only can this be detrimental to your book sales, but quite possibly to yourself personally. Did you know nearly all photos on the internet are copyright protected in some fashion? If you’re just grabbing things willy-nilly you could get sued. And that if you are buying stock images, you could be wasting money. A designer already has accounts with all these stock places, they get the images for far less than you would and generally they come as part of the cost you pay said designer!

I know you believe you book is great, and if people could just read it they would love it. I don’t doubt you – but let me share with you something to think about before you dismiss the thought that the marketing that comes along with a book cover isn’t as important as I make it seem. Before you fully subscribe to the idea your writing style alone will carry your career remember this: JK Rowling, author of the Harry Potter Series published a book under a pen name recently. Even her fantastic and multi-award winning writing could not sell more than 1500 copies of that book in 6 months. When it was leaked she was in fact the author her sales jumped 500,000% in 48 hours. That day JK helped prove that writing doesn’t sell books – marketing does. You’re not JK Rowling, yet. Your name alone won’t sell your books, and it’s not ever going to if people don’t want to read them in the first place.

That day JK helped prove that writing doesn’t sell books – marketing does. You’re not JK Rowling, yet.

- Amber



Check out these links for more author tips about:
Marketing your eBook
eBook Cover Design
Creating an eBook

And make sure to stop by the Art Writers group if you need help with your cover!



Free Writing Contest: Enter Your eBook to Win a Marketing Package



Be The Best Seller You Can Be!








The BookRix Young Adult Contest: Be The Best (Seller) You Can Be

Writing is your talent, your skill, and your greatness! Unfortunately, being an Indie Author comes with a downside: The grueling task of self-marketing. It’s a big, book-filled world out there, and without marketing, readers won’t know about you or your work. It’s kinda hard to be a Best Seller when nobody knows about your book, so let’s get you noticed!

Entering this contest could ease some of the pressures of marketing because BookRix will help you get your eBook out there to the world. Yes, we’re cool like that!

PRIZES:
The top 2 winners in this “Be The Best (Seller)” contest will each receive a MARKETING PACKAGE for special book promotions, when their winning eBook is distributed via the BookRix Self-Publishing Service. This Marketing Package includes being featured on the BookRix website /blog/Twitter & Facebook fan pages/newsletter, external book reviews, possible blog tours and exposure on external sites with a possible feature in an eBook shop. A custom cover and editing service could also be thrown into the mix because, like we said, we are cool like that!

GUIDELINES:
* You can only submit ONE entry so make sure that it’s your best work
*Anyone can enter however your story should be written for YOUNG ADULTS (YA) which is typically 13-17.
* Your entry CANNOT BE A BOOK FOR SALE
*Your entry MUST HAVE A COVER
* Your entry should be a novelette, 7,000 – 17,000 words and be a complete story (beginning, middle and end)
OR
*Your entry should be PART ONE OF A SERIES with a minimum of 4,000 words
OR
*If you are an over achiever (which we love!), feel free to enter a novel length book.

CONTEST DATES:
Submit your story in the thread, between April 3, 2013 through June 27, 2013 11a.m. EST, 4 p.m. London Time/GMT in the BookRix Free Writing Contests Entry Thread.

VOTING:
* One winner will be chosen by the BookRix Team and another winner will be chosen by the BookRix writing community, in a separate voting thread, from June 28 through July 8, 2013 11a.m. EST.
* Only quality books will be chosen so make sure that your entry is 100% proofread for spelling, grammar, syntax, etc.

HOW TO ENTER THE CONTEST:
Submit a link to your eBook in the contest entry thread, on or after April 3, 2013, in the group Writing Contests on BookRix.com.

BookRix is always looking for great books to have published and we are there to help you get the exposure you need to market your eBook to become a more successful author. This contest is designed to inspire great writing to give you the push that you need to get your best out there and for us to help you get it further.

Feel free to contact us if you have any questions.

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