Twitter

Valuable Twitter Tips for Indie Authors






With social media dominating the internet, many rush to create accounts on popular networking sites to stake their claim on that coveted screen name or handle.  Seems easy enough, right? You fill out the basic info section, upload your most flattering photo and choose a fun background image. You’re on fire! Now it’s time to start marketing, right? Not so fast.

Yes, setting up a Twitter account is easy. That’s what Twitter creator Jack Dorsey had in mind: Simplicity. But there’s more to building out your profile than spamming your feed with 140 character “buy my book” promos. Here are some simple steps to follow to ensure your social media experience is a positive one.

Handle it – Your Twtter “handle” is basically your screenname. Kind of like an email address, but only accessible on Twitter…. and it’s public. If you want to keep your personal profile separate from your author profile, we recommend adding “author” to your name. For example: Author_JaneKim, or DougScholl_Author.

You’re unique. So be YOU! – We’ve all heard that saying “don’t try to be something you’re not”. Well, in Twitterverse, that saying is unequivocally true. Be open, be honest, and be real. When you’re trying to build a fan base, its important for them to identify with who you are as a person, not just the characters in your book. Self published author Amanda Hocking (@amanda_hocking) is a shining example of a writer who showcases her personality.

Avoid an empty content nest – When determining whether or not to follow you, many people will review the last 3-5 tweets you’ve made to see what you’re all about. So before you start building out your follow list, make sure you have content on your profile to entice potential followers. You don’t have to have a lot. But space out a handful of posts (not made within the same minute) so users will associate you with an active profile and not a ghost/spam account.

Build a followingWe don’t recommend following anyone and everyone. Quality over quantity is essential when creating a list of followers. As a self published author, you should probably add people associated with the publishing industry. Fellow indie authors, popular authors, literary journalists and bloggers, etc.

Be engaging & participate – Read through your twitter feed and see what interests you. Join conversations by replying to tweets and ReTweet posts you particularly agree with or enjoy. These are simple ways to interact and get noticed.

#Hashtags are your friend – And they make finding content a whole lot easier. They can be used to tag your own tweets and they can be entered into the search field to locate tweets containing that hashtag.

Don’t be spammy! – We understand you want to sell copies of your book. We want that for you, too! But solely tweeting eBook links and “buy [insert title here]!” content isn’t how you go about it. Get creative! Talk about the plot (no spoilers!), how you developed the characters and came up with their names, the idea behind your cover design or who created it for you (make sure to @mention them so they receive credit), what you plan to write about next, some of your favorite quotes from your work, your ‘dream cast’ (who would play which character if made into a movie), etc. The possibilities for content are endless.

If you have questions about Twitter or marketing, leave a comment below and ask us! We’re happy to help!

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We love indie publishing!

Marketing Your eBook Prior to Publishing: Why It’s Important



It might sound strange at first, but trust us. It’s a proactive step for an indie author and you’ll thank yourself for it doing down the line. If you’re a writer, chances are you’re working on a book (or several) as you read this blog. And if that’s the case, great! But in the same way you carve out time to write another chapter in your masterpiece, make sure you’re also making the time to set yourself up for success when you’re ready to publish. It’s better to be prepared. Even more so when it comes to eBook publishing and gaining eBook sales.

Know your topic. Know your audience.

Whether you’re writing about vampires, science fiction or romance it’s a good idea to thoroughly understand your topic and chosen book genre. Think about the stories you love – why do you love them? What makes them unique or different? How can you make your book stand out from the crowd? Once you’ve thought about that, you need to consider who your audience is. Who is it you’re trying to appeal to and where do they go online? Are they involved in social media? Do. Your. Research. This is a very crucial step

What’s your persona?

Recently I’ve been learning a lot about personas. Their role in work environments, in the entertainment industry, even in family dynamics – there are countless personas. And as an author, your persona will become very important. It is essential for you to determine who you and build from it. Don’t just be “Katie King who loves to write psychological thrillers” because that boring and won’t get you noticed. Instead, dig a little deeper and express yourself like this: “Katie King who loves phychological thrillers, kicks tail at Dungeons & Dragons and has a passion for photography”.  Make yourself stand out and get personal. This is also important if you decide to use a pen name. If you’re writing under an alias, you can be whoever you want to be. Just make sure YOU know who you are and stick to it.

If you build it, it will come.

Sorry for the Field of Dreams reference, but this phrase hits the nail on the head. One of the major benefits behind marketing your book before it’s published is to have an audience of people anticipating its arrival. It’s important to think ahead and have a strategy in place. The step before this involved knowing your audience. Once you know who they are, plot out how you’re going to draw them in. Videos? Podcasts? A blog? Take the time to really think this out. Be creative and think strategically.

Put your finger on the pulse of social media.

Facebook, Twitter, YouTube, Google+, Pinterest, Instagram, Goodreads, Tumblr – social media channels are endless. I don’t recommend juggling all of them, but it’s imperative to a.) Understand what each one does, and b.) Identify which channel your target audience uses most. After all, why spend your time on YouTube if the people you’re trying to reach predominantly use Twitter? Once you’ve identified the channels you intend to use, create an “author” profile for each one and personalize it using the persona you’ve chosen. For additional marketing tips and how to further utilize social media, check out our complete marketing guide here.

Be proud of your eBook self-publishing goals.  You’re taking full control of your work and carving out a name for yourself in the publishing world. It’s an exciting time! Just remember, if you ever have questions or need advice, our community is full of experienced, self published authors who enjoy offering their assistance wherever they can. Come check it out!

It’s Native American Day!



Although this holiday may be celebrated under different names (Indigenous Peoples Day, Columbus Day, etc.) it’s a national holiday that marks the celebration Native American People. In observance of this holiday, government offices are closed, as well as many schools and businesses.

On this day of observance, many organizations share awareness about the history (including Christopher Columbus) and culture of the Native American people. Their celebratory activities often include dancing, socializing, traditionally prepared cuisine, and mingling.  Educational resources primarily focus on culture, traditions and the background of Native Americans.

See what people are saying on Twitter! #NativeAmericanDay

Looking to get your read on? Check out Woven Baskets of Sorrow by Shannon Yang, a story about a Native American girl from Canada and her journey to New York with her tribe. You can also take a look at Showdown at Laramie Flatts by Glen Marcus. It tells a story from the pioneers perspective when they were taking over  the Native American’s land.

$4-Tastic: Going Strong! Get Your eBook On



BookRix is pleased to say that our self publishing packages are flying off our virtual shelves this month due to our birthday promo $4-Tastic! We’re glad to see so many of you taking advantage of this 90% off offer and using it to make your ‘author dreams’ come true. It’s inspiring! Keep up the good work and don’t forget to plug your eBook in our community as well as Facebook and Twitter. Publishing your book is a huge accomplishment! Just make sure you’re marketing yourself as well. Everyone should be able to get their hands (or eyes!) on it.

Looking for some new indie material to tickle your fancy? Check out these gems from our BookRix members:

Truthful LiesWhat happens when you discover that the one person you have decided to give the rest of your life to, isn’t who you thought they were? Scott was finally prepared to take the leap. The ring was in his pocket. All he needed was the perfect night. However, on his way to pick her up that perfect night, he discovers that Meghan may not want the same things he does. Left with a ring and a difficult decision, Scott must consider what happens when you are not your one and only’s one or only.Check out Truthful Lies by Heather M. Borger



Eyes of the InnocentOne year ago, she was a happy girl with a life of privilege and adventure. Now she lives in a tent, on the run from the man who helped murder her family. She is haunted by mistakes she cannot change, memories she wants to erase, and a truth so shocking that it turned her life into a nightmare. Read though this fictional book by Patrick Spiker titled Eyes of the Innocent





Windswept HeartsAnna Sanchez, a recent college graduate, has inherited the family cattle ranch. Having promised her mother she would take care of it, she is now faced with a tough choice. She is a city girl, and running a cattle business certainly isn’t in her plans. Windswept Hearts is a contemporary western romance by Robynn Gabel





Questions? Comments? eBook recommendations? We’d love to hear from you! Feel free to leave a comment below.
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The BookRix team

Self Publishing: Don’t Get Conned

con artistNo one likes being taken advantage of, but it happens all the time. When I think about professional cons, I’m mentally infiltrated with ideas of ponzi schemes, investment scams, time share rip-offs and the like. But when I started to hear horror stories of self published authors being conned, my ears perked up.

People can be talked into anything, and writers are no different. These days there are various self publishing “services” that provide more financial gain to the middle man than the writers themselves. But don’t expect them to tell you that. Authors generally don’t take the self-pubbing route for a chance at a huge paycheck. Surely they wouldn’t object to being the next Amanda Hocking, but for all intents and purposes, money isn’t the only incentive. Having said that, the proceeds of a self published book should go to the author, not someone else’s pocket. This is where doing your research is important.  Writer Beware has been the whistle blower for various scams and cons that have impacted new authors. Before you write that check and sign on the dotted line for a service, put on your Sherlock Holmes hat and investigate.

Completing your masterpiece has always been the hard part. Once you’ve got that out of the way, pat yourself on the back. Next step – editing and creating a book cover. To some this may sound overwhelming, but honestly – it’s a relatively simple process and can typically be done with minimal cost. Marketing is where it gets tricky. As many of you know,  BookRix offers an online community filled with thousands of readers with a thirst for new material. Rather than pay money hand over fist to have companies market for you, use our community to post portions of your work, interact with readers and start building a fan base. Essentially, marketing is the act of getting your name (and your book) out in the open.

Is Social Media not your forte? Grab a cup of coffee (or tea if you prefer!) and kiss your keyboard cause in a few days you’ll be Twitter/Facebook/YouTube/Google+/Tumblr savvy. Not convinced? Challenge yourself! Take 30 minutes and create an account for each site (you’ll probably be done in 20). When you’ve finished that, log into Youtube and get your turorial on. The beauty about YouTube is that they have thousands of user created ‘how-to’ videos for pretty much every topic you can think of, including Social Media. So type in your inquiries, i.e. “How do I create a FB fan page?”, “How do I use Twitter to market my business?”, etc., and LOADS of results will surface. Sure it might sound time consuming, but trust us. It’s worth it. If you decide down the line to delegate this task to a marketing team, then at the very least you’ll understand how it works and will be an educated shopper. Just remember, no one is going to work harder for you, than yourself!

Everyone knows that self-publishing is the exciting wave of the future. But there’s also someone at every corner looking to make a money off those who let them. Don’t let ‘em get you down. Beat them at their own game! Know your options, educate yourself, and have fun. You’re about to be a published author! What can be better than that?

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