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Self Publishing: Don’t Get Conned

con artistNo one likes being taken advantage of, but it happens all the time. When I think about professional cons, I’m mentally infiltrated with ideas of ponzi schemes, investment scams, time share rip-offs and the like. But when I started to hear horror stories of self published authors being conned, my ears perked up.

People can be talked into anything, and writers are no different. These days there are various self publishing “services” that provide more financial gain to the middle man than the writers themselves. But don’t expect them to tell you that. Authors generally don’t take the self-pubbing route for a chance at a huge paycheck. Surely they wouldn’t object to being the next Amanda Hocking, but for all intents and purposes, money isn’t the only incentive. Having said that, the proceeds of a self published book should go to the author, not someone else’s pocket. This is where doing your research is important.  Writer Beware has been the whistle blower for various scams and cons that have impacted new authors. Before you write that check and sign on the dotted line for a service, put on your Sherlock Holmes hat and investigate.

Completing your masterpiece has always been the hard part. Once you’ve got that out of the way, pat yourself on the back. Next step – editing and creating a book cover. To some this may sound overwhelming, but honestly – it’s a relatively simple process and can typically be done with minimal cost. Marketing is where it gets tricky. As many of you know,  BookRix offers an online community filled with thousands of readers with a thirst for new material. Rather than pay money hand over fist to have companies market for you, use our community to post portions of your work, interact with readers and start building a fan base. Essentially, marketing is the act of getting your name (and your book) out in the open.

Is Social Media not your forte? Grab a cup of coffee (or tea if you prefer!) and kiss your keyboard cause in a few days you’ll be Twitter/Facebook/YouTube/Google+/Tumblr savvy. Not convinced? Challenge yourself! Take 30 minutes and create an account for each site (you’ll probably be done in 20). When you’ve finished that, log into Youtube and get your turorial on. The beauty about YouTube is that they have thousands of user created ‘how-to’ videos for pretty much every topic you can think of, including Social Media. So type in your inquiries, i.e. “How do I create a FB fan page?”, “How do I use Twitter to market my business?”, etc., and LOADS of results will surface. Sure it might sound time consuming, but trust us. It’s worth it. If you decide down the line to delegate this task to a marketing team, then at the very least you’ll understand how it works and will be an educated shopper. Just remember, no one is going to work harder for you, than yourself!

Everyone knows that self-publishing is the exciting wave of the future. But there’s also someone at every corner looking to make a money off those who let them. Don’t let ‘em get you down. Beat them at their own game! Know your options, educate yourself, and have fun. You’re about to be a published author! What can be better than that?

Self-Published Authors Blake Crouch & J.A. Konrath talk with Author R. Lynn & Amber of BookRix

self-published-authors-ja-konrath-r-lynn-blake-crouch-with-amber-sims-hinterplattnerAs many of you may have seen on our BookRix YouTube Channel, while at the 2011 BookExpo America, I had the opportunity (and lucky chance encounter!) to meet in person and grab an exclusive interview with two of the most successful self-published authors of our time: J.A. Konrath and Blake Crouch. Currently, they are grossing between $30,000 and $50,000 a month in eBook sales!

Watch this video (turn up your speakers) if you are serious about self-publishing your novel or book. They offer helpful tips and important messages to not only Author R. Lynn, who’s just started her journey down the same indie path with BookRix as a sponsorship partner (and was the perfect person to ask these guys some serious questions), but for all of the BookRix community and writers in the world wanting to expand their book’s potential horizons.

In this video Blake Crouch and J.A. Konrath discuss what it’s been like since they left their legacy publishers and how that’s changed their options.

They also talk about the importance of marketing and finding key influencers to write book reviews for their books (pre-launch), building a fan base and platform to sell books online and so much more.

Be prepared, the REAL, authentic and humorous personalities that Author R. Lynn and I got to see emerge during the interview are included, but with all seriousness about why they left their legacy publishers and the power of social media sites for authors including Facebook, Twitter and of course your very-own BookRix.

Follow the authors on Twitter:

@JAKonrath
@BlakeCrouch1
@AuthorRLynn

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